News - January, 2024

Launchmetrics acquired by Lectra

Munich/Luxembourg – January 08, 2024 – Lectra (Euronext: LSS) announced the acquisition of Cipio Partners portfolio company Launchmetrics.

Founded in 2015, Launchmetrics develops and sells an innovative cloud-based SaaS platform, composed of seven modules, dedicated to brand performance, for marketing and communications professionals in the Fashion, Lifestyle and Beauty markets.

Lectra is acquiring the majority of the shareholding in Lauchmetrics in 2024 and will acquire remaining shares held by investors in subsequent closings in mid-2025, 2026 and 2027.

Michael Jaïs, CEO of Launchmetrics, commented, “The alliance of Launchmetrics and Lectra will enable us to enrich our respective offers with even more artificial intelligence and complementary data – both product and marketing – to provide our customers with a unique value proposition.”

Daniel Harari, Chairman and Chief Executive Officer of Lectra, added, “After seven acquisitions over the past six years, this new strategic step enables Lectra to continue to push the boundaries by defining a new framework for Industry 4.0 in Fashion and is fully aligned with the 2023-2025 strategic roadmap, presented in February 2023”.

About Cipio Partners
Founded in 2003, Cipio Partners is a leading investment management and advisory firm for European growth capital & minority buyouts for technology companies. Cipio Partners targets European growth stage technology businesses with €10-50 million in revenue and makes initial investments ranging from €5-15 million. Cipio Partners operates from offices in Munich and Luxembourg. Further information is available at www.cipiopartners.com

Media contact
Sophie von Eberhardt: media@cipiopartners.com