News - December, 2018

Cipio Partners Invests in Vitafy

Munich/Luxembourg – December 13, 2018 – Cipio Partners leads EUR 10 million financing round in Munich-based VITAFY, one of the leading providers of nutrition and dietary supplements for fitness, weight management and health.

Being one of the fastest growing start-ups in the fitness and health sector in Germany, VITAFY currently offers several thousand products from the areas of functional food, dietary supplements and fitness nutrition both online and offline. This year, VITAFY already generated a mid-double-digit million turnover and has also made a name for itself as a serial brand developer - such as the premium organic brand WYLD, offering a portfolio from cereals to healthy snacks and protein shakes in a very consumer-centric way.

"The investment will help us to consistently expand our successful cooperation with stationary retail and deepen our retail expertise. Renowned retail partners such as dm, Rossmann, Alnatura, Globus and Tegut already carry parts of the VITAFY product portfolio. The demand for healthy and functional nutrition based on the individual lifestyle and needs of customers is continuously growing in all markets. We are confident that with Cipio Partners we will drive our growth even further, especially regarding our private label portfolio, and thus become one of the leading providers of healthy and functional nutrition," says VITAFY managing director and co-founder Georg Bader.

Alexander Brand, Venture Partner of Cipio Partners, says: "VITAFY has an excellent e-commerce expertise. The deep understanding of customer trends helps the company to continuously improve its tailor-made product range as well as the own brand portfolio. In addition, they are well positioned to establishing themselves further in the stationary retail market and at the same time to grow faster than many competitors.”

Media contact

Sophie von Eberhardt: J8F0abWVkaWFAY2lwaW9wYXJ0bmVycy5jb20=